case studies

 

JESUS REVOLUTION

Goal: Lead agency responsible for developing and executing strategy for a multi-faceted theatrical campaign and leading a team of marketing experts to focus on the faith and heartland audiences. Here are our results:

  • Developed and executed comprehensive strategy and multi-million dollar P&A budget.

  • Agency oversight of teams working in grassroots, radio, digital media, social media and publicity. Some highlights include:

    • Created video content (outside of official film trailer) that garnered 31m+ views.

    • Built and implemented robust social media and digital advertising plan.

    • Executed partnerships with 60+ ministries, organizations, and influencers.

    • Obtained 160 million impressions on Christian radio.

    • Developed and completed extensive and successful advance screening program.

    • Fielded 200 talent interviews and 4000+ pieces of coverage.

  • We more than doubled opening weekend box office predictions, garnering $15.8 million in 2,400+ theaters. By day 19, we surpassed the $40 million mark.

 
 
 
 
 

American underdog

Goal: Lead a team of marketing experts to lean into the inspirational audience, faith audience, and sports audience. Here are our results:

  • Almost 100 million digital impressions

  • 700+ partnership activations with over 175 million in reach and 19 influential endorsements

  • 109 million radio impressions outside of 55 networks executing earned media promotions

  • 182 earned media interviews and mentions. 28 official reviews including 14 for Rotten Tomatoes.
     

 

IT TAKES A WOMAN

Goal: Promote DeVon’s new book to media and influencers who would resonate with themes. Here’s what we secured:

  • Earned media outreach resulting in 30 interviews with national and regional media outlets, podcasts, and social media influencers.

  • Potential reach of almost 90.1 million.

 

a beautiful day in the neighborhood

Goal:  Bring a faith audience to a mainstream film  While the film was not a “faith film,” the studio saw the benefit in reaching this loyal audience with a message of love triumphing over cynicism.  Mr. Rogers was a faith hero to millions around the world.  To achieve our goal, we:

  • secured partnerships with 23 organizations and influencers.

  • participated in 39 in-person events with over 160,000 in attendance.

  • completed over 100 socials posts and dedicated emails for 23.5 million impressions.

  • secured key endorsements used to mobilize and activate a loyal audience to purchase tickets.

 

i still believe

Goal:  Lead a team of faith marketing experts and focus on women and youth while still engaging the core audience. Here are our results:

  • 42 partners with 213 in-person events with total audience of over 500,000

  • 300 social posts from partners with reach of 17.1+ million and emails sent to 1.5+ million people

  • Developed youth ambassador campaign with over 5,000 members who posted socially

  • 107 Young Influencers recruited for screenings and social postings with reach of over 75 million

  • 40 key faith leaders recruited for endorsements 

  • 10,000 + Youth Leaders contacted for ticket sales