case studies
jESUS REVOLUTION
Goal: Lead agency responsible for developing and executing strategy for a multi-faceted theatrical campaign and leading a team of marketing experts to focus on the faith and heartland audiences. Here are our results:
Developed and executed comprehensive strategy and multi-million dollar P&A budget.
Agency oversight of teams working in grassroots, radio, digital media, social media and publicity. Some highlights include:
Created video content (outside of official film trailer) that garnered 31m+ views.
Built and implemented robust social media and digital advertising plan.
Executed partnerships with 60+ ministries, organizations, and influencers.
Obtained 160 million impressions on Christian radio.
Developed and completed extensive and successful advance screening program.
Fielded 200 talent interviews and 4000+ pieces of coverage.
We more than doubled opening weekend box office predictions, garnering $15.8 million in 2,400+ theaters. Total domestic box office was $52.1 million.
Sarah’s oil
Goal: Serve as the lead agency responsible for developing and executing a comprehensive, multi-audience theatrical campaign for Sarah’s Oil, leading strategy across African American, Evangelical, and Hispanic audiences while overseeing publicity, grassroots, radio, partnerships, and digital engagement.
Developed and executed a comprehensive, multi-cultural theatrical strategy targeting African American, Evangelical, Hispanic, and marketplace audiences.
Agency oversight of teams working across publicity, grassroots, radio, digital, partnerships, media buy, and influencer engagement with dedicated budgets in target audiences.
Created long-form trailer and digital video assets generating 33.3M+ trailer views.
Built and implemented social media and influencer strategy, activating 75+ partners and creators across Evangelical, Gospel, Hispanic, and cultural spaces—with a combined reach of +75M.
Secured 110,000+ commercial airings with a 30.5M total radio reach.
Activated national and regional radio promotions including Salem, WAY-FM, and The Joy FM, plus local ticket giveaway campaigns to drive measurable ticket urgency.
Developed and completed a targeted advance screening program.
Developed official companion resources—including a discussion guide and YouVersion Bible Plan—to extend engagement beyond the theater and equip churches and small groups for continued conversation.
Best christmas pageant ever
Goal: Serve as the lead agency responsible for developing and executing a comprehensive, multi-faceted theatrical campaign to serve the faith audience—overseeing publicity, grassroots mobilization, church outreach, radio, partnerships, Contemporary Christian Music tour integrations, media buy, and digital strategy—to activate family and faith audiences nationwide.
Built and implemented robust digital strategy, including short and long form video assets.
Secured press breaks representing 205M+ potential reach.
Executed 89 partnerships (organizations and influencers), exceeding comparable recent campaigns and activating churches, homeschool networks, ministries, parenting communities, and CCM audiences.
Developed and completed an extensive advance screening program.
Executed an extensive radio ad buy reaching a projected 39.5M network/station cume, plus 85 radio entities executing ticket giveaways and national promotions.
Developed official companion resources to extend engagement beyond the theater and equip churches and small groups for continued conversation.
The Best Christmas Pageant Ever launched with one of the most expansive integrated faith-and-family campaigns in Kingdom Story Company history—combining national radio dominance, church mobilization, CCM tour activations, digital acceleration, and strong publicity momentum, leading to a $40m box office.
a beautiful day in the neighborhood
Goal: Mr. Rogers inspired millions around the world by showcasing the power of kindness and compassion. In addition to reaching his already established audience, we aimed to activate the heartland audience and general fans of inspirational content who would gravitate to the film’s messaging.
Secured partnerships with 23 organizations and influencers.
Participated in 39 in-person events with over 160,000 in attendance.
Oversaw over 100 social media posts and dedicated emails for 23.5 million impressions.
Secured key endorsements used to mobilize and activate a loyal audience to purchase tickets.
The film earned over $13.2 million opening weekend and went on to earn almost $68 million worldwide.
UNSUNG HERO
Goal: Served as the lead agency responsible for developing and executing strategy for a multi-faceted theatrical campaign and leading a team of marketing experts to focus on the faith and heartland audiences. Here are our results:
Developed and executed comprehensive strategy and multi-million dollar P&A budget.
Agency oversight of teams working in grassroots, radio, digital media, and publicity. Some highlights include:
Created video content (outside of official film trailer) that accumulated over 15 million views just through the KSC channels.
Constructed a robust social media and digital advertising plan emphasizing the theme of family in the film.
Utilized in-person and social promo opportunities to connect to for King + Country’s established fanbase.
Coordinated key appearances and social beats that highlighted Candace Cameron Bure and resonated with her audience.
Executed partnerships with 80+ ministries, organizations, and influencers.
Secured 5000+ spots on Christian radio with potential of over 95 million impressions.
Developed and completed an extensive advance screening program.
Fielded 175 talent interviews and 230 pieces of coverage.
Unsung Hero took the #2 box office spot opening weekend- grossing $7.8 million. The film earned over $20.3 million domestically in theaters.
Ordinary angels
Goal: Served as the lead agency responsible for developing and executing strategy for a multi-faceted theatrical campaign and leading a team of marketing experts to focus on the faith and heartland audiences. Here are our results:
Developed and executed comprehensive strategy and multi-million dollar P&A budget.
Agency oversight of teams working in grassroots, radio, digital media, social media and publicity. Some highlights include:
Created video content (outside of official film trailer) that garnered over 12 million views just on KSC channels.
Built and implemented a robust social media and digital advertising plan.
Organized partnerships with 85+ ministries, organizations, and influencers that connected to the film’s messaging including RIP Medical Debt, Donate Life America and the Salvation Army. To date, more than $2.5 million of medical debt has been erased through our partnership with RIP Medical Debt.
Secured almost 4000 spots with over 150 million potential impressions on Christian radio.
Developed and completed an extensive and successful advance screening program.
Obtained 75 talent interviews and 140 pieces of coverage.
In total, Ordinary Angels amassed over $19.5 million at the box office worldwide.
Lightworkers
Goal: Reignite and reposition LightWorkers as an active, engaged faith-and-family social brand in partnership with Amazon Studios—transforming underperforming accounts into a high-performing audience hub supporting faith-centered and family-friendly content launches. Here are our results:
Achieved 15–20% annual follower growth and 164M+ organic reach in year one, surpassing Amazon benchmarks within six months
Drove 16M+ engagements on Facebook and scaled Instagram impressions from 1.5M to 9M (6x growth) within the year.
Established a consistent ~6 posts/week cadence, combining serialized content with new release support
Prioritized Reels and short-form video, delivering top-performing engagement rates (4.7% avg on Facebook)
Concepted and produced social-first junket and red carpet content optimized for digital performance
Generated viral content moments, including high-performing clips from The Chosen and key release campaigns
Delivered ongoing reporting and strategic optimization, using performance insights to refine content, positioning, and audience engagement