JESUS REVOLUTION
Goal: Lead agency responsible for developing and executing strategy for a multi-faceted theatrical campaign and leading a team of marketing experts to focus on the faith and heartland audiences. Here are our results:
Developed and executed comprehensive strategy and multi-million dollar P&A budget.
Agency oversight of teams working in grassroots, radio, digital media, social media and publicity. Some highlights include:
Created video content (outside of official film trailer) that garnered 31m+ views.
Built and implemented robust social media and digital advertising plan.
Executed partnerships with 60+ ministries, organizations, and influencers.
Obtained 160 million impressions on Christian radio.
Developed and completed extensive and successful advance screening program.
Fielded 200 talent interviews and 4000+ pieces of coverage.
We more than doubled opening weekend box office predictions, garnering $15.8 million in 2,400+ theaters. By day 19, we surpassed the $40 million mark.
American underdog
Goal: Lead a team of marketing experts to lean into the inspirational audience, faith audience, and sports audience. Here are our results:
Almost 100 million digital impressions
700+ partnership activations with over 175 million in reach and 19 influential endorsements
109 million radio impressions outside of 55 networks executing earned media promotions
182 earned media interviews and mentions. 28 official reviews including 14 for Rotten Tomatoes.
IT TAKES A WOMAN
Goal: Promote DeVon’s new book to media and influencers who would resonate with themes. Here’s what we secured:
Earned media outreach resulting in 30 interviews with national and regional media outlets, podcasts, and social media influencers.
Potential reach of almost 90.1 million.
a beautiful day in the neighborhood
Goal: Bring a faith audience to a mainstream film While the film was not a “faith film,” the studio saw the benefit in reaching this loyal audience with a message of love triumphing over cynicism. Mr. Rogers was a faith hero to millions around the world. To achieve our goal, we:
secured partnerships with 23 organizations and influencers.
participated in 39 in-person events with over 160,000 in attendance.
completed over 100 socials posts and dedicated emails for 23.5 million impressions.
secured key endorsements used to mobilize and activate a loyal audience to purchase tickets.
i still believe
Goal: Lead a team of faith marketing experts and focus on women and youth while still engaging the core audience. Here are our results:
42 partners with 213 in-person events with total audience of over 500,000
300 social posts from partners with reach of 17.1+ million and emails sent to 1.5+ million people
Developed youth ambassador campaign with over 5,000 members who posted socially
107 Young Influencers recruited for screenings and social postings with reach of over 75 million
40 key faith leaders recruited for endorsements
10,000 + Youth Leaders contacted for ticket sales