Our mission is to tell women about things we know they will love.
Why? Because 92% of women tell others about what they love.
And women telling women about things they love is OUR love language.
That’s a whole lotta love. 🧡
Troops & Allies is a Nashville-based marketing agency.
Services we offer include: consulting, campaign management, publicity, strategic partnerships, influencer marketing, and grassroots marketing. Our expertise is in the field of entertainment marketing and specifically in film, books, streaming services, and television.
So, about women:
Women control $43 trillion of global consumer spending. By 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. Yet 91% of women feel that advertisers don’t understand them.
How effectively are you reaching the women in your audience? Our expertise is in sharing content in a way that women will hear and trust.
80%
purchasing
Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence.
74%
social media
Approximately 74% of consumers use social networks to help guide their purchasing decisions.
Our Services
We reinvent traditional marketing and publicity for brands that inspire. And we have fun while we do it. Let us customize a plan for you.
CONSULTING
Brand analysis and strategy
Consultation on distribution strategy
Consultation on how women are portrayed in your project
CAMPAIGN MANAGEMENT
Marketing Campaign Management Services
Media Strategy
STRATEGIC PARTNERSHIPS
Influencer Marketing
Partnership Engagements
Grassroots Marketing
COMMUNICATIONS AND PUBLICITY
Public Relations
Unit Publicity
Copywriting
“
VISION:
It takes both Troops and Allies to be successful and no one is better at understanding this than women. Women know we need our Troops: leaders, mentors, and friends who are skilled in life and work and have a spirit of joy. But you can’t just have Troops alone. Women excel at gathering Allies: people to learn from, to build community with, and to share information about things they have learned or loved.
”
Tiffany Long | Founder + President | Troops & Allies
Our Work
We’ve had the opportunity to work with talented storytellers and studios that see the value of content that inspires. We’ve worked with brands and projects that don’t just want to be successful; they also want to make people’s lives easier, fuller, or just plain better. Here are a few of our clients:
